Posts Tagged ‘coca-cola’

AT&T, major brands drive sustainable packaging

November 22nd, 2011
Posted by Senior Director, Juliette Terzieff

AT&T made the Dow Jones Sustainability Index North America for a second consecutive year by reducing the amount of plastic in its accessory packaging, investing in clean energy and encouraging community volunteerism among its employees. The new packaging is made up of 30 percent bioplastic—a plant-based material harvested from sugarcane. AT&T is the latest in a list of prominent brand names to recalibrate products to include bioplastic, such as Coca-Cola’s 2009 introduction of the PlantBottle, and the company remains on the leading edge of using this new technology in a myriad of its products as part of its sustainability efforts.

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Ruggie’s gonna “know and show”

March 5th, 2010
From Juliette Terzieff, Senior Director, Global Stakeholder Initiatives:

Interaction with United Nations Special Representative John Ruggie is an eye-opener. Well, I guess he’d say “a game changer,” but however you want to phrase it, Ruggie’s work to define roles and recommend parameters for his 3 pillar approach to business and human rights is going to change the way corporations and their stakeholders view human rights.

It’s about time.

For the last couple decades environmental and human rights activists groups have increasingly targeted corporate behavior in their campaigns – there have been some noticeable campaign “victories” and positive changes.

But broadly speaking the systemic problems at the root of issues like child labor, freedom of expression remain. Figuring out the role corporations and their stakeholders can play in addressing them remains a time-intensive conundrum.

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