Wednesday Jan 7, 2009
Global Stakeholder Initiative & Stakeholder Issues Map
The Future 500’s Global Stakeholder Initiative (GSI) is a multi-company, multi-year stakeholder initiative enabling the world’s most valuable companies and brands to anticipate corporate and supply chain controversies, reduce risk, build relationships and trust with key stakeholders, and drive leadership in corporate citizenship.
GSI provides companies with genuine information and essential feedback from influential environmental, labor, and human rights stakeholders, featuring:
✓Global hot spots in Asia, Africa, Eastern Europe, and the Americas.
✓Deep focus on three issue clusters:
- Climate and Water
- Recycling and Product Stewardship
- Labor Rights and Transparency
✓Global events where issues often dominate, including:
- Olympic Games in Vancouver (2010), London (2012), and Russia (2014)
- World Cups in South Africa (2010) and Brazil (2012)
- World Expo in Shanghai (2010)
- WTO, World Economic Forum, and UN conferences every year
What GSI Delivers
The world’s largest auto, beverage, computer, electronics, entertainment, home improvement, financial services, and retail enterprises rely on GSI for:
Weekly Stakeholder Report-Backs on feedback from key NGO activists, experts, regulators, and other key stakeholders across regions and issues of interest.
Benefit: Understand what solutions your stakeholders actually seek, areas of conflict and common ground, and steps to reduce risk or build relationships and trust with your key stakeholders.
Monthly Hot Issues Alerts, with Heat Maps (see below for heat map example) that show which corporate public affairs issues are hot, warm, or simmering and ready to explode. Look beneath the headlines and PR clipping services with briefs that provide a unique inside look at the front-burner issues and how companies can respond substantively in alignment with stakeholder expectations.
Benefit: Avoid issue surprises, see what’s around the corner, and take action to reduce risk or align with key stakeholders.
Monthly Calendar of Issues and Action, listing events and actions likely to place major brand supply chains at risk over environmental, labor, human rights and other controversies.
Benefit: Anticipate avoidable “surprises” and public affairs crises, minimize possible conflict.
Quarterly Stakeholder Maps and Matrices, inventorying major stakeholders, their issues, relationships, and actions companies can take to reduce risk of conflict and find opportunities for alignment. These include recommendations companies may need to be legitimately recognized as responsible corporate citizens.
Benefit: Visually grasp the key stakeholders you need to engage with, and how to cultivate new relationships and potential allies, win support for initiatives like increasing electronics recycling incentives, build your business and enhance your citizenship.
Executive Briefings. A kick-off web meeting with your team, followed by quarterly check-in calls, to assure that we understand your needs and priorities, and to alert you to issues, organizations, and actions that pose brand risks or leadership opportunities.
The world’s largest auto, beverage, computer, electronics, entertainment, home improvement, financial services, and retail enterprises rely on GSI for:
Weekly Stakeholder Report-Backs on feedback from key NGO activists, experts, regulators, and other key stakeholders across regions and issues of interest.
Benefit: Understand what solutions your stakeholders actually seek, areas of conflict and common ground, and steps to reduce risk or build relationships and trust with your key stakeholders.
Monthly Hot Issues Alerts, with Heat Maps (see below for heat map example) that show which corporate public affairs issues are hot, warm, or simmering and ready to explode. Look beneath the headlines and PR clipping services with briefs that provide a unique inside look at the front-burner issues and how companies can respond substantively in alignment with stakeholder expectations.
Benefit: Avoid issue surprises, see what’s around the corner, and take action to reduce risk or align with key stakeholders.
Monthly Calendar of Issues and Action, listing events and actions likely to place major brand supply chains at risk over environmental, labor, human rights and other controversies.
Benefit: Anticipate avoidable “surprises” and public affairs crises, minimize possible conflict.
Quarterly Stakeholder Maps and Matrices, inventorying major stakeholders, their issues, relationships, and actions companies can take to reduce risk of conflict and find opportunities for alignment. These include recommendations companies may need to be legitimately recognized as responsible corporate citizens.
Benefit: Visually grasp the key stakeholders you need to engage with, and how to cultivate new relationships and potential allies, win support for initiatives like increasing electronics recycling incentives, build your business and enhance your citizenship.
Executive Briefings. A kick-off web meeting with your team, followed by quarterly check-in calls, to assure that we understand your needs and priorities, and to alert you to issues, organizations, and actions that pose brand risks or leadership opportunities.
Special Option: Online Stakeholder Database, Maps, and Relationship Management Tool. Essential for any stakeholder engagement professional, this tool enables global 24/7 access to detailed stakeholder information, records your company’s engagement history, prepares maps and reports, and serves as a comprehensive stakeholder relationship management tool.
Companies that were partners of the China phase of GSI include the world’s largest auto, beverage, computer, home improvement, financial services, and retail enterprises. Every company that owns or serves a valuable brand name needs the stakeholder knowledge, contacts, and opportunities afforded by GSI partnership.
GSI Staff and Service Partners
GSI is a project of the Future 500, with key support from our service partners, The Conference Board and ISA Consulting.
Senior GSI Director: Juliette Terzieff is a human rights and international policy specialist, a journalist with over a decade’s experience covering complex political, environmental and rights issues in conflict zones around the globe. Contributing Editor to the United Nations Foundation commissioned Smartbrief UN Wire and author of a weekly column on human rights for World Politics Review.
GSI Director: Matt Turner is experienced in navigating the operational and reputational risk terrain, having worked as an intelligence manager for Latin America at International SOS and as a corporate responsibility consultant for The Coca-Cola Company.
Director of Stakeholder Engagement – China and Asia: Eric Stryson serves as a liaison with human rights, environmental, and community groups, and seeks to identify areas of risk, opportunity and common ground with global companies whose supply chains extend into China from his base in Hong Kong.
GSI Director: Matt Turner is experienced in navigating the operational and reputational risk terrain, having worked as an intelligence manager for Latin America at International SOS and as a corporate responsibility consultant for The Coca-Cola Company.
Director of Stakeholder Engagement – China and Asia: Eric Stryson serves as a liaison with human rights, environmental, and community groups, and seeks to identify areas of risk, opportunity and common ground with global companies whose supply chains extend into China from his base in Hong Kong.
Future 500 President: Bill Shireman has over 20 years experience aligning the interests of major corporations and their stakeholders through the design and implementation of effective strategies and programs, authored California’s bottle bill law and one of America’s preeminent authorities on “environmental entrepreneurism.”
Climate and Water Team:
Director: Matt Turner
Senior Fellow: Rob Shapiro, formerly undersecretary of commerce for economic affairs in the Bill
Clinton administration, Shapiro is now Chairman of Sonecon, a private firm that advises on a range of economic policy issues including climate change and intellectual property.
Director: Matt Turner
Senior Fellow: Rob Shapiro, formerly undersecretary of commerce for economic affairs in the Bill
Clinton administration, Shapiro is now Chairman of Sonecon, a private firm that advises on a range of economic policy issues including climate change and intellectual property.
Senior Fellow: Adam Davis is the President of Solano Partners, Inc., a consulting
firm focused on environmental investment and the financial value of natural systems, who has worked on programs that integrate sustainability principles into business strategy since 1985.
Senior Fellow: Christopher Walker
Recycling and Product Stewardship Team:
Director: Bill Shireman
Senior Fellow: Tachi Kiuchi is the Chairman of the Future 500’s International Board and one of
Japan’s most iconoclastic corporate executives. Former Chairman and CEO of Mitsubishi Electric America, he works with business leaders the world over to develop profitable and sustainable business practices.
Honorary Chair: William K. Coors
Labor and Transparency Team:
Director: Juliette Terzieff
Senior Fellow: John Perry Barlow co-founded and still co-chairs the Electronic Frontier Foundation, was the first to apply the term Cyberspace to the "place" it presently describes and has been, since 1998, as a Berkman Fellow at the Harvard Law School.
firm focused on environmental investment and the financial value of natural systems, who has worked on programs that integrate sustainability principles into business strategy since 1985.
Senior Fellow: Christopher Walker
Recycling and Product Stewardship Team:
Director: Bill Shireman
Senior Fellow: Tachi Kiuchi is the Chairman of the Future 500’s International Board and one of
Japan’s most iconoclastic corporate executives. Former Chairman and CEO of Mitsubishi Electric America, he works with business leaders the world over to develop profitable and sustainable business practices.
Honorary Chair: William K. Coors
Labor and Transparency Team:
Director: Juliette Terzieff
Senior Fellow: John Perry Barlow co-founded and still co-chairs the Electronic Frontier Foundation, was the first to apply the term Cyberspace to the "place" it presently describes and has been, since 1998, as a Berkman Fellow at the Harvard Law School.
Stakeholder Maps & Matrices
Here's a pictorial briefing on the issues – what’s boiling, what’s heating up and what to look for on the back burner.
Hot – Issues at a boiling point that companies should be watching intently and responding to.
Warm – Issues hot enough to burn and for which companies should prepare action plans.
Simmering – Cooking slowly over a low flame, companies should be aware of their potential to heat up.
Ignitable – Sitting on the back burner, these issues are not currently alight, but could be.
Warm – Issues hot enough to burn and for which companies should prepare action plans.
Simmering – Cooking slowly over a low flame, companies should be aware of their potential to heat up.
Ignitable – Sitting on the back burner, these issues are not currently alight, but could be.
Health/Safety: Another large earthquake hits China
Health/Safety: Monsoons batter India, people and animals flee
Development:Thailand anti-government protests spread, intensify
Security: Russia, Georgia conflict rattles international status quo
Human Rights: Groups press IOC to include rights in selection process
Security: India promises punishment for Congo peacekeeper abuse
Environment: Debate intensifies over rainforest protection proposals
Business Development: Protests halt India factory construction
Business Development: China loses edge as cheapest manufacturing hub
Rights: Internet giants face India courts over gender selections ads
Environment: Indonesia, Malaysia join hands on biofuel development
Economy: Cambodia development not benefiting the poor
Rights: U.S., Mexico deportation, immigration policies fuel suffering
Economy: Vietnam inflation soaring, poverty deepens
Environment: Thailand looks for ways to tackle coastal erosion
Health: India failing children on health care
Here is an example of some of the high-value stakeholder insight tools that we provide our partners.
For more information on Future 500's GSI, please contact MaryAnn McDonnell (MMcDonnell @ Future500.org / 1-530-277-1710) to schedule a call with one of our staffers.
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