“Designing and making cars differently … can make direct-hydrogen fuel cells … practical and affordable …. Coordinating such vehicles with deployment of fuel cells in businesses permits a rapid transition to a climate-safe hydrogen economy that is profitable at each stage starting now.”

Amory B. Lovins
“Hypercars, Hydrogen, and the Automotive Transition”
Int’l Journal of Vehicle Design, Vol. 35, No 1-2, 2004

“There's only one way to insulate the US from the corrosive power of oil … within a decade: hydrogen. Hydrogen stores energy more effectively than current batteries, burns twice as efficiently in a fuel cell as gasoline does in an internal combustion engine (more than making up for the energy required to produce it), and leaves only water behind. It's plentiful, clean, and … ripe for acceleration and then deployment.”

Peter Schwartz, “How Hydrogen Can Save America”
Wired, April 2003

“The Hydrogen Economy is within sight…. For the first time in human history, we have within our grasp a ubiquitous form of energy, what proponents call ‘the forever fuel.’ Hydrogen will eventually be as cheap as personal computers, cell phones, and palm pilots. When that happens, the possibility opens up to truly democratize energy, making it available to every human being on earth.”

Jeremy Rifkin, The Hydrogen Economy, 2002, p 215