April 2010, Volume 6, Number 3
In This Issue:

Top Seven Sustainability Practices: A new SDialogue Primer
SDialogue's new report identifies the CSR practices every organization should consider and how they work together. A great snapshot of leading sustainability activities that C-level executives, green teams and boards are likely to find extremely valuable. Learn more & get your free copy now!
by
Scott Smithline and Danna Moore
For the last three years, federal climate policy has been dominated by the cap and trade approach. In almost perfect unison a band of prominent corporations, our most senior and respected environmental legislators, and a coalition of nationally recognized brand name environmental groups have assured us that cap and trade is not only the best solution to global warming, but it is the only politically viable solution. They must be using a different definition of politically viable, and for that matter, a different definition of "best."
As it turns out, what seemed to be the legislative panacea just hasn't got the necessary votes, even with Senators revamping the Waxman-Markey version that passed through the House in June 2009. The first makeover version, Boxer-Kerry, was disregarded almost as quickly as it was introduced. Now policy makers are, yet again, at work on another bill to be introduced this Spring.
Senators John Kerry (D-MA), Lindsey Graham (R-SC), and Joe Lieberman (ID-CT), the co-authors of the new bill (referred to as KGL), seem to finally be acknowledging the need to broaden their efforts and include a wider range of stakeholders beyond US Climate Action Partnership (USCAP).
What's clear is that the three senators are trying for a more hybrid approach in the hopes to gain support from a number of legislators who have proposed alternative policies: cap and dividend by Senators Maria Cantwell (D-Wash) and Susan Collins (R-Maine), carbon tax by Reps John Larson (D-Conn) and Bob Inglis (R-SC), and a hybrid bill by Reps. Lloyd Doggett (D-Texas) and Jim Cooper (D-Tenn).
Its speculated that the KGL bill will propose a multi-sector price on carbon that includes a declining cap on emissions for power generators, a carbon tax for transportation fuels and, eventually, a cap for the industrial sector. Wait, isn't this the same carbon tax that wasn't politically viable before?
In early February, James Hansen, the director of NASA's Goddard Institute for Space Studies and one of the first scientists to testify before Congress on climate change, met with Senator Kerry on climate policy. He was looking to persuade him that a carbon tax, scaled up rapidly, would change behavior and reduce emissions. The Senator expressed that he liked the carbon tax but questioned if it would gain the necessary votes. "In theory, that's terrific," he said. "But show me one Republican who's going to vote for a tax, let alone some Democrats. So the things you hear in theory just don't translate into legislation. Ideally, that'd be a great way to approach it."
And yet, there it is, inserted into one of the most significant pieces of legislation in US Senate history. The breadth and depth of such a policy makes it the largest and most comprehensive piece of environmental legislation policy makers have ever confronted. Comprehensive federal climate/energy legislation will profoundly transform the country's energy infrastructure. An effective approach will also work simultaneously minimize negative effects on the domestic economy. The impact of such a bill is unprecedented-in terms of the magnitude of the problem being addressed, the number of entities impacted, the affect on foreign social and economic relations, and the time span involved.
The carbon tax is perhaps the most important development in the new bill. By folding in this policy, albeit narrowly applied to the transportation sector, KGL breathes new life into the approach. Once thought of as a political bill killer, or the deadly "T word," carbon tax now has an opportunity to be a big player in the climate game.
Economists, environmentalists and policy makers including the following have argued this is the best climate policy for years:
[The politician]
The Obama Administration's Energy Secretary, Stephen Chu: "that while President Obama and Congressional Democratic leaders had endorsed a so-called cap-and-trade system to control global warming pollutants, there were alternatives that could emerge, including a tax on carbon emissions or a modified version of cap-and-trade."
[The environmentalist]
Ralph Nader: "A global carbon tax levied on a relatively small number of large sources can be monitored by satellite and checked against the annual surveillance of fiscal and economic polices already carried out by IMF staff. Thus, the accounting involved is much more precise and much less subject to the vagaries of corruption and conflict over which industries and companies get their free handouts of carbon credits - carbon pork - than in a cap-and-trade system."
[The Economist]
Columbia Univ. Economics Professor and Nobel laureate, Joseph Stiglitz: "Economic efficiency requires that those who generate emissions pay the cost, and the simplest way of forcing them to do so is through a carbon tax...Indeed, it makes far more sense to tax bad things, like pollution, than to tax good things like work and savings. Such a tax would increase global efficiency."
Having established the viability of a carbon tax, we are finally past the political rhetoric that was providing a barrier for truly the "best" climate policy. A carbon tax with a portion of revenues recycled back to consumers would be the most effective and cheapest way to tackle this problem. A tax is predictable and wouldn't create a volatile new energy trading market like a cap and trade system. It's simple, much harder to manipulate, and far less harmful to consumers. Most importantly, it creates incentives for businesses to invest in long term clean energy projects because the cost is predictable and easier to administer. Top leaders from Google, Exxon Mobile, JP Morgan Chase & Co, Sempra Energy and Duke Energy have all reiterated this key component.
With this in mind, carbon tax would bring in a much wider range of stakeholders; consumers like it because they are either given a direct dividend or a tax reduction, companies like it because its less costly and predictable over time, environmentalists like it because there are no hidden offsets and the tax can be increased to get to necessary reductions, and policy makers like it because there is already an existing regulatory federal body to administer and oversee the process.
Some basic policy principles for a carbon tax could be:
It's a good sign that our legislators are looking anew about how to solve this problem, moving away from the constraints of USCAP and the laser-like focus on cap and trade. It is critical that policy makers identify the most effective mechanisms to deal with climate change and integrate those into a strong legislative foundation. If we can do that we will have already cleared the most important hurdle. Just as perceived political infeasibility can easily become a barrier to progress, it can also be easily overcome. If we demand what we believe are truly the best solutions for addressing climate change, we can create the necessary political will to them.
It seems the least we should do for the planet and American people who are desperately fighting to save it.
Future 500 Teleconference Series:
Report on Teleconference with Friend's of the Earth's Michelle Chan and American Enterprise Institute's Kevin Hassett.
Dozens called in to participate in a lively discussion featuring Friends of the Earth's Senior Policy Analyst Michelle Chan and former US Treasury Dept. policy consultant, Kevin Hassett conversing on the topic Climate Policy: Business-NGO Vantage Points to Effective Legislation.
The two speakers exchanged views on the climate debate, using an economic lens to analyze the current cap and trade system as well as alternative policy approaches, cap and dividend and carbon tax shift.
Missed the event? No problem. Find recordings for all our teleconferences here.
New Partner
We are pleased to welcome our newest partner Intel in support of our Labor & Transparency program focused on the information and communications technology (ICT) sector.
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We have joined Amazon.com's affiliate program so consider routing your purchases through this link to generate referral fee donations of 4%+ for Future 500.
Environmental Defense Fund (EDF) recently released a "Roadmap to corporate GHG programs," a step-by-step guide to helping companies develop GHG emissions reduction strategies. EDF developed the tool in response corporate concerns over how to differentiate between the multiple voluntary GHG programs and resources in the marketplace. To access a full description and PDF of Roadmap, click here!
After two years of concentrated efforts, the China Study Group of GPI (Genuine Progress Indicator) -- led by Future 500 China Executive Director Zhouying Jin -- published a report on China's GPI system in March 2010. This report will help verify the quality of China's economic development by calculating the social and environmental costs contained within economic indicators such as GDP.
Jin appeared at the International Conference on Innovation and Management, held in Brazil on Dec. 8-10, 2009, where she presented the speech: "Soft technology innovation - Creating a new world".
Future 500's team of subject area experts are contributing to the conversations over at the Future 500 blog, discussing stakeholder engagement issues related to Climate & Environment, Recycling & Product Stewardship, Water and Labor & Transparency.
Highlights of Recent Posts include:
Join the Discussion: The Future 500 Climate Blog is also up and running! The site will act as an open-ended forum for a wide range of stakeholders to address action on climate policy. Our goal is to provide a hub for those interested in discussing how to collaborate and build a network of support for federal legislation. Please come join the discussion at http://climatedialogue.tumblr.com/
Dow Live Earth Run for Water
April 18, 2010, Various locations
Future 500 partner Live Earth is launching the largest global water initiative in history aimed at solving the world water crisis. The historic campaign focuses on the sources and impact of the water crisis locally, nationally and internationally and actions individuals can take to effectively address the issue: SAVE water, RUN/WALK in 6k races around the world to be held on April 18, 2010, GIVE money to provide clean drinking water where the problem is most critical, and SPEAK UP by signing the UN petition making water a basic human right.
The campaign will integrate 6K Community Run/Walks (the average distance women and children walk for water in many third world countries) with concerts, online components, and hands-on interactive experiences in countries across the globe - helping to create a tipping point to combat this crisis.

Responsible Business Summit 2010
May 4 - 5, 2010, London, England
The Responsible Business Summit 2010 will teach you all you need to know to take full advantage of the opportunities this recession offers the CSR professional. Renowned as the CSR community's pre-eminent Conference, this year's event has been designed specifically to inform, challenge and educate you about the issues presenting themselves in these turbulent times - and show you step-by-step how to turn adversity into sound business strategy.
With wide-reaching plenary sessions on the state of CSR in 2010, and 24 case studies devoted to every issue the sustainability pro is wrestling with today, there is no better place to educate yourself and plan for the year ahead.
Gain insights and learn best practices from a roster of speakers including TaTa Beverages' CEO Peter Unsworth, Coca-Cola Enterprises Europe President Huberty Patricot, Amnesty International UK CEO Kate Allen, Head of Social and Environmental Responsibility for IKEA Thomas Bergmark.
H2O: Lots on Tap
There is broad consensus among stakeholders -governmental officials, academics, NGOs, foundations, socially responsible investment groups and business - that water is likely the next "dominant big issue" of the 21st century. ... READ FULL ARTICLE
The Power of ICT to Change the Future
When electoral authorities declared Iran's incumbent Mahmoud Ahmedinejad winner of June 2009 presidential elections the power of technology became front page news around the world... READ FULL ARTICLE
Climate Solutions Must Be Real, Not Just Perceived
As Congress moves to enact the nation's first comprehensive climate protection law, economist
Paul Krugman asks that advocates not make "the perfect the enemy of the good." ... READ FULL ARTICLE
Ecology, Economy, and Energy
The relationship between economy and ecology is determinative, because "ecology" is the most immediate measure of the planetary ability to make productive use of current solar income... READ FULL ARTICLE
How to Win the War Against Hate
We are experts on hate. We work with people who hate every day:...corporate executives and activists who hate each other across the developed and developing world. Our job is to decimate hate - to destroy it, and the counterproductive actions hate justifies, so that we clear a path for rational, sensible, effective behavior. Once this is done, solutions can come forward... READ FULL ARTICLE
Multinationals and Their Stakeholders Set Plans For a More Harmonious 2008 Olympics
In August 2008, when three billion people turn to their televisions or the Internet to watch the Olympic Games in Beijing, it won't just be the athletes commanding the attention. China itself, and the many multinational corporations operating there, will also be center stage. They won't be judged for their athletic prowess, but for their performance on issues like chemical spills, child labor, democracy, and press freedom... READ FULL ARTICLE
Turning Conflict Into Cooperation
Ten years ago, top executives at three Mitsubishi companies were suddenly faced with a protracted consumer boycott campaign waged by activist NGO Rainforest Action Network (RAN), which sought to tarnish the company's brand to force it to change its business practices. Instead of fighting RAN, the companies did exactly the opposite of what its lawyers, public relations experts, and crisis professionals advised: They sat down and engaged the group's leaders in dialogue... READ FULL ARTICLE
Toward A Framework for Supply Chain Leadership
This document represents a first step toward a potential framework for supply chain leadership. It is based on interviews of companies conducted before the Working Group (October 2005), literature searches and reviews of thirteen companies and ten independent supply chain initiatives, and discussions among executives during the Working Group. It is a project of the Working Group on Global Corporate Citizenship and Risk Assessment, and is prepared by The Future 500 and The Conference Board...READ FULL ARTICLE
PET Peeve
In the face of continued declines in plastic recycling rates, a handful of PET industry advocates have hit upon a new strategy: prevent new more sustainable alternatives from entering the market. Their approach is just plain wrong. Better alternatives are the key to the success of plastic recycling, and may represent the future of the companies now devoted to PET.... READ FULL ARTICLE.
Avoiding Survey Fatigue
It is an old truism that wise investing depends on good information. While there are well-developed, government-regulated mechanisms for collecting and disseminating accurate and relevant financial information from publicly traded companies, the means for gathering and distributing non-financial information are relatively early in their development. But the demand for non-financial reporting is growing...issues like greenhouse gas emissions and other environmental and social liability potential. Many companies have responded by... READ FULL ARTICLE.
The Stakeholder Imperative, Part 2
In this article, we outline a three-phase stakeholder engagement process. These phases (and the steps or tasks that comprise each phase) build a sequence of activities that can create the foundation for an effective stakeholder engagement process, guide the business strategic planning agenda, and increase a company's ability to be robustly competitive in a changing business environment... READ FULL ARTICLE
The Stakeholder Imperative, Part 1
Today's companies serve not just shareholders but an increasing array of 'stakeholders' including employees, customers, community groups, governmental regulators and environmental advocacy groups...What are the features of this new environment for business? READ FULL ARTICLE
Jumpstarting California's Hydrogen Economy
Governor Schwarzenegger's recent announcement to commit 0 million to create a California hydrogen highway by 2010 positions the State as leading this technological transformation in the U.S. But several states - Ohio, Michigan, New York, Texas - are competing for this title... READ FULL ARTICLE
Dogged By Dozens of CSR Standards
The surge of standards for Corporate Social Responsibility (CSR) and Socially Responsible Investing (SRI) is creating tremendous challenges and opportunities for leadership companies... READ FULL ARTICLE
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