Speakers - Bios - Perry Cutsall

D. Perry Cutshall, a Future 500 Senior Fellow, assists corporate partners in enhancing their strategic vision, organizational structure and executional performance, particularly in terms of corporate citizenship and social responsibility. President and Founder of Cutch Group, Inc., Mr. Cutshall joined Future 500 as a Senior Fellow in 2007 following a 28-year career with The Coca-Cola Company. During his tenure at Coke, Mr. Cutshall's responsibilities spanned both domestic and international markets across several disciplines, including Marketing, Operations, Public Affairs and Communications. His most recent Coke experiences focused on the development and implementation of system-wide citizenship/corporate social responsibility initiatives involving both company-owned and bottler-owned operations. He led the company's Citizenship@Coca-Cola program, which enabled the company and its global network of bottlers and partners to measure and build their commitment to good citizenship. For more than three years, he provided leadership, oversight, and collaborative development and implementation of global citizenship programs as well as other strategic cross-system initiatives.

Prior to that role, he spent four years as Vice-President of The Coca-Cola Company's Latin America Group. In his capacity as Director of Field Support, he focused on improving the performance of Latin American operations, through his leadership of numerous de-centralized support networks, including Finance, Technical and Legal

From 1979-1998, Mr. Cutshall held numerous positions within The Coca-Cola Company, most notably as Director of Worldwide Sports Marketing in the Corporate Marketing Group, with responsibilities for maximizing the business impacts of global sports properties such as the Olympic Games and World Cup Football. He also led and directed significant organizational, customer service and in-market executional initiatives for the North America business as Director, Field Operations in the North America Group as well as other operations and marketing positions.

Mr. Cutshall received a Master of Business Administration degree with a concentration in Marketing from Georgia State University. He also holds a Bachelor of Science degree in Industrial Engineering from the University of Tennessee.