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Sept 14-15, 2009
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Future 500 China


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Measuring Stakeholder Perceptions of Corporate Social Responsibility

Future 500's Corporate Accountability Practice (CAP) Survey measures stakeholder's perceptions of the social responsibility performance of a company or industry.

Survey Objective: The survey is designed to measure and provide the following:

• To identify personal perceptions currently held by stakeholders as a possible guide to the present and future opinions of such stakeholders

• To rank companies according to stakeholder perceptions about their Triple Bottom Line assets (positive perceptions), liabilities (negative perceptions) and overall balance (assets less liabilities)

• To analyze the change in stakeholder opinions over time
• To provide observations and recommendations

• To compare perceptions about a company’s performance, with its actual performance (as measured by the Global Citizenship 360).

Survey Customer: Companies, governmental agencies, foundations, non-profits.

Survey Design: Survey respondents are selected based on the needs of the company, governmental agency, foundation or non-profit and may include:

• Activist groups
• NGOs (environmental, human rights, workplace)??
• Community groups (local, usually around a manufacturing facility)
• Suppliers
• Peer businesses and associations
• Government (local, state and/or federal)
• Academia / Thought leaders

The survey can be targeted geographically: Local, Regional, National, and Global.

The CAP Survey can be performed independently but is also designed to complement Future 500's CAP Gap Audit and stakeholder mapping and engagement services. For example, when a company employs the CAP Gap Audit, it measures its performance in relation to third-party standards in five corporate accountability stakeholder categories:

1. Corporate Governance
2. Workplace
3. Community
4. Marketplace
5. Environment

Time to Completion and Cost: Three weeks from inception. Differential pricing offered to non-profits and governmental agencies.

More Information: To learn more about the Future 500 CAP survey methodology, contact us

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