What the GOP Can Learn From Nike


Current poll numbers show that, despite a strong election cycle, the brand of Republicanism that led to Donald Trump’s nomination this week is not built to last. In fact, most polls position Hillary Clinton to win by a landslide. Is there hope for the once dominant party to regain its unity and salvage its platform?

Future 500 CEO Bill Shireman sees a way for that to take place. According to Bill, a new breed of Republican is on the rise, and they’re taking a page from the gospel of Nike in the way they approach politics and society.

Learn more about “Nike Republicans” in Bill Shireman and Trammell S. Crow’s article in the Huffington Post.


Future 500 is a non-profit consultancy that builds trust between companies, advocates, investors, and philanthropists to advance business as a force for good. Based in San Francisco, we specialize in stakeholder engagement, sustainability strategy, and responsible communication. From stakeholder mapping to materiality assessments, partnership development to activist engagement, target setting to CSR reporting strategy, we empower our partners with the skills and relationships needed to systemically tackle today's most pressing environmental, social, and governance (ESG) challenges.

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