Posts tagged brand advocacy
What We Got Right (and Wrong) in 2019
What We Got Right (and Wrong) in 2019

We called it with CEO activism. Trade associations? Not so much.

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BlogFuture 500Future 500, Editorial team, Force for Good Forecast, trends, Top 10 Stakeholder Engagement Trends, Top 10, advocacy, Stakeholder Engagement, CEOs, employee activism, carbon pricing, theory of change, 2020 Opportunity, 2020, diversity and inclusion, #MeToo, science based targets, climate, plastics, Brands Taking Stands, brand advocacy, CEO activism, Self Assessment, 2019
CEOs for Voting and Against Executing Journalists
CEOs for Voting and Against Executing Journalists

Companies are typically reticent to take public positions on issues, but this has been rapidly shifting, particularly since November 2016. 

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BlogErik WohlgemuthErik, Brands Taking Stands, brand advocacy, CEO Activists, CEOs, CEO activism, companies, Corporate Activism, corporate leaders, corporations, Top 10 Stakeholder Engagement Trends, Top 10, Stakeholder Engagement, CAN, Corporate Affiliates Network, trends, democracy, voter turnou, voter turnout, Brands, bottom line, triple bottom line, millennials
The New Retail Regulatory Norm, and What Business Needs to Do About It
The New Retail Regulatory Norm, and What Business Needs to Do About It

Increased globalization and U.S. political dysfunction have accelerated the establishment of a new norm of regulatory action—not regulation by law, but regulation by retail.

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BlogBrendon Steele Brendon, regulation by retail, corporations, corporate sustainability, NGOs, SRI, investors, Sustainability, consumer facing brands, supply chain advocacy, supply chains, retailers, Greenpeace, chemicals, ForestEthics, Sierra Club, advocates, zero deforestation, stakeholders, accountability, brand advocacy, globalization, Market Forces, market campaigns, carbon pricing, fossil fuels, environment, environmental impacts, environmentalists, reputation, upstream, upstream impacts, activists, activism, Environmental activism, corporate leaders, cycle of demonization, social impacts, social license, CSR, precompetitive collaboration, collaboration